Working at an advertising agency in Malta: TBWA/ANG

During my study curriculum, I got the chance to do my internship abroad. To do this, I had to examine my wishes for a country to live in and what kind of internship I wished for. As a result, I connected with TBWA\ANG, a Maltese advertising agency. 

At this company, I got the function as an International Brand Executive intern. I was part of the brand leader team at this well-known advertising agency. In Malta, the agency works for premium clients such as McDonald's, AirMalta, Brown's and Toyota.

My tasks generally included:

• Client competitor and market research

• Insight in strategy, client services, creation and production

• Google/Facebook analytics, Ad words, targeted ads

• Social media strategy and content creation

• Experience with disruptive thinking

• Supplier contact

• Involvement in the creation of campaigns (production)

This time was for me really adventurous when it comes to starting a new life abroad and working in a company. I really loved the creative and out-of-the-box approach of the company TBWA. Through this time, I developed my eagerness to learn more about the processes at an agency.

Next to my internship, I wrote a positioning plan for TBWA\ANG to position themselves better in the Maltese advertising market. In this report, I conducted elaborative research about the Maltese advertising market, their main competitors, trends and developments. relevant country facts and so on. In the end, I could give them relevant strategic, operational and tactical recommendations to improve their position. This plan and the internship have been marked with final grades of a 7.7 and an 8.3.